For ten years, James Clements worked as a teacher and senior leader of an outstanding inner city primary school. He was a Local Authority Lead Teacher, leading training, and supporting teaching and learning across numerous schools. James was also consulted on the 2014 National Curriculum for English for Primary Schools. James is now an English adviser, supporting schools and Local Authorities to develop the teaching of reading, writing and drama. He is the creative director of Shakespeare and More, a not-for-profit organisation that promotes effective English teaching in primary schools (www. shakespeareandmore.com).